Defend price at renewal against a cheaper competitor
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Solutions · Sales
Sales roleplay training with AI
Practise the conversations that close deals.
Harco is an AI sales roleplay platform where reps practise discovery, price objections, renewals and negotiations out loud with a realistic buyer, then get a debrief against your sales method.
The conversations your teams rehearse
The moments sales teams face, across industries.
Explain a premium increase at renewal
A loyal client, 12 years, no claims, and a 14% rise.
Recommend the premium option without pushing
The customer asked for the cheapest. It won’t do the job.
Advise a client who wants to sell after a market drop
Panicked, and partly right.
Turn down a loan for a long-time client
The file doesn’t pass. The relationship has to.
Push back on scope creep with the client sponsor
They call it a small addition. It’s three weeks.
Present findings the client exec won’t like
Their own project is the problem.
Who uses Harco for sales
New business
Account executivesSDRs & BDRsInside sales repsField sales repsSolutions engineers
Existing customers
Account managersKey account managersCustomer success managersRenewal managers
Sales leadership
Sales managersHeads of salesSales directorsRegional managers
Enablement
Sales enablementSales trainersOnboarding & L&D teams
How it works
- 1
Pick the situation
Start from your own documents, scripts or a ready-made scenario.
- 2
Have the conversation
Out loud, with a Character who reacts like the real person.
- 3
Get the debrief
What landed, and the one thing to change next time.
Why practice matters for sales teams
59%
of B2B buyers say reps don't take the time to understand their business's challenges and objectives.
86%
of B2B buyers are more likely to buy when the company understands their goals.
70%
of sales reps' time goes to non-selling tasks, which makes it hard to connect with prospects.
Questions and answers
What is AI sales roleplay?
It is a practice call with a simulated buyer. In Harco the buyer is a voice Character with a role, a context and objections, who reacts to what the rep actually says. After the call, the rep gets a debrief on what worked and what to change.
Can we use our own sales method and objections?
Yes. Admins add your personas, objections, product material and method (MEDDIC, SPIN or your own) in Harco's Studio. Every moment and every debrief then uses them.
Does the buyer just agree with everything?
No. The Character stays in role: it doesn't volunteer information, it pushes back on weak answers and it only moves forward when the rep earns it.
How long is a practice session?
Most moments take 5 to 10 minutes, so reps can rehearse right before a real call.
Can sales leaders see progress?
Yes. Leaders see practice activity and scores across the team and can assign threads, for example an onboarding sequence for new reps.
Related
Sales in your industry
Other teams
Get your sales teams ready.
See Harco on your own documents, in 30 minutes.